Radio under the radar.
There are radio promotion services that can help get your songs to the music directors at radio stations. These services can also follow up with the stations to see what they think of your music. If you don’t have the time or ability to send out your music and keep track of the stations, perhaps this option can make sense. The drawback is it will cost you anywhere from several hundred dollars up to a few thousand dollars.
Flickr image from user, Roadsidepictures
Hiring a service may make sense eventually, but initially, the best, most efficient, and cost effective way to get your music a chance at radio airplay is to start small and do some research. Target only specific stations that you think will relate to your music.