“As chocolate lovers and Vermonters, we’re big fans of Lake Champlain Chocolates, so hooking up for a first time collaboration between rock ‘n roll and chocolate seemed natural. Our creation will rock your world. Sweet dark chocolate blended with bold red pepper and savory pistachio – one taste calls for an encore. Enjoy.”
- Grace Potter & the Nocturnals from the Lake Champlain Chocolates website
Talented band Grace Potter & the Nocturnals, whom I met a couple of years ago when they played awhile back with minty fresh band Ezra Furman & the Harpoons, are boldly expanding the world of artist merchandising. They’ve created their own chocolate bar with Vermont chocolatiers Lake Champlain Chocolates. My first reaction to this news was, “Is that a good idea?” This was quickly followed, was, “Why the hell not?”
Grace Potter & The Nocturnals “Under Fire” Chocolate Bar
Artists (and record label owners like myself) too often get in the rut of new release= new t-shirt design+new button, and then stop there. Besides, when you think about it, is something that covers your torso any more relevant to your music than something you eat? Exactly.
If Grace Potter & the Nocturnals can create and sell an item that excites the taste buds instead of simply pleasing the eye it may be a very inventive way of leaving a good impression with their fans. The memorability is huge too; there are a bazillion band t-shirts out there but I can now only think of one band chocolate bar. Clever.
Here are a few sensible things to keep in mind when you are thinking about new forms of merch (”merchandise” for you rookies):
1. Do I like the merch? If it is a shirt would I wear it even if the name of my band weren’t on it? (This is a helpful way to gut-check the design & color of the shirt.) If I’m selling food such as chocolate, do I love the taste of it? Grace Potter and the Nocturnals went so far as to create the blend of ingredients for their candy bar with the chocolatier. Smart. The best merch reflects a genuine part of you.
2. Is the merch practical and can it be profitable? You might love your Band imprinted masonry brick idea for its timeless durability, but you’d lose 5 bucks in gas money for every unit you sold. Keep it light and easily transportable. The one thing I’d suggest to Grace is that she and the band keep those tasty chocolates away from the stage lights.
3. Avoid band coffins. S’been done.
“This is the ultimate KISS® collectible, ” said Gene Simmons. “I love livin’, but this makes the alternative look pretty damn good.”

Check out the latest issue of the excellent magazine about women in music, art, film, and fashion, Venus Zine for more about Grace Potter & the Nocturnals.
What is the most inventive/impressive type of merch you have seen? Do you think it was effective? Let us know by posting a comment below.
Tags: Ezra Furman & the Harpoons, Gene Simmons, Grace Potter & the Nocturnals, Kiss, Lake Champlain Chocolates, Marketing, Venus Zine
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