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	<title>The Music Shrink</title>
	<atom:link href="http://musicshrink.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://musicshrink.com</link>
	<description>Helping your music succeed where art and commerce meet.</description>
	<lastBuildDate>Mon, 19 Sep 2011 18:21:06 +0000</lastBuildDate>
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		<title>You can mix your song at Abbey Road without leaving home.  Here&#8217;s how.</title>
		<link>http://musicshrink.com/2011/09/19/you-can-mix-your-song-at-abbey-road-without-leaving-home-heres-how/</link>
		<comments>http://musicshrink.com/2011/09/19/you-can-mix-your-song-at-abbey-road-without-leaving-home-heres-how/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 18:19:31 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Music Production]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[abbey road]]></category>
		<category><![CDATA[beatles]]></category>
		<category><![CDATA[john]]></category>
		<category><![CDATA[paul george and ringo]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=528</guid>
		<description><![CDATA[Wherever you are, you can have your music mixed at the same place as John, Paul, George, and Ringo.  At legendary Abbey Road studios. Thanks for this bit of fun from our friends at Hypebot.
Mix your song at Abbey Road.
]]></description>
			<content:encoded><![CDATA[<p>Wherever you are, you can have your music mixed at the same place as <a href="http://www.youtube.com/watch?v=EqP3wT5lpa4">John</a>, <a href="http://www.youtube.com/watch?v=jNBIyGxV7Ek">Paul</a>, <a href="http://www.youtube.com/watch?v=d1j9SR2S6H8">George</a>, and <a href="http://www.youtube.com/watch?v=vGPqJ5hcEHY&#038;feature=related">Ringo</a>.  At legendary Abbey Road studios. Thanks for this bit of fun from our friends at <a href="http://www.hypebot.com">Hypebot</a>.</p>
<p><a href="http://www.hypebot.com/hypebot/2011/09/abbey-road-studios-now-offering-online-mixing-service.html?utm_source=feedblitz&#038;utm_medium=FeedBlitzEmail&#038;utm_campaign=0&#038;utm_content=395530">Mix your song at Abbey Road.</a></p>
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		<item>
		<title>Create for Creation&#8217;s sake!</title>
		<link>http://musicshrink.com/2011/06/20/create-for-creations-sake/</link>
		<comments>http://musicshrink.com/2011/06/20/create-for-creations-sake/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 18:02:09 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[Song writing]]></category>
		<category><![CDATA[Gyda Vattysdottir]]></category>
		<category><![CDATA[Iceland]]></category>
		<category><![CDATA[Julian Sartorius]]></category>
		<category><![CDATA[Múm]]></category>
		<category><![CDATA[petite planetes]]></category>
		<category><![CDATA[vincent moon]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=518</guid>
		<description><![CDATA[Sometimes you can free your ideas up by simply creating something, anything, without expectation.  You may be surprised that it isn&#8217;t as easy to silence your inner-editor as you might think.  Dive in anyway and be open to serendipitous moments that may be surprisingly powerful.  Create for creation&#8217;s sake. and put your [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes you can free your ideas up by simply creating something, anything, without expectation.  You may be surprised that it isn&#8217;t as easy to silence your inner-editor as you might think.  Dive in anyway and be open to serendipitous moments that may be surprisingly powerful.  Create for creation&#8217;s sake. and put your editor-beast into their cage for awhile.  You can unleash them later if you want.</p>
<p>Here is a great example of Gyda Vattysdottir, formerly of<a href="https://secure.wikimedia.org/wikipedia/en/wiki/M%C3%BAm"> Múm</a>, and drummer Julian Sartorius, creating music by the moment. (From <a href="http://www.vincentmoon.com/list.php?PHPSESSID=ee5a3c7a686f895f271dbbeafec15f22">Vincent Moon</a>&#8217;s wonderful &#8220;nomadic record label&#8221;, <a href="http://petitesplanetes.cc/">petitesplanetes</a>.)</p>
<p><iframe src="http://player.vimeo.com/video/22094767?title=0&amp;byline=0&amp;portrait=0" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/22094767">collection petites planètes • outtake • ÁRóRA &#038; ÚRVERK</a> from <a href="http://vimeo.com/vincentmoon">Vincent Moon / Petites Planètes</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		</item>
		<item>
		<title>Apply Your Creativity to Revenue as well as Music.</title>
		<link>http://musicshrink.com/2011/05/09/today-artists-must-apply-their-creativity-to-revenue-as-well-as-music/</link>
		<comments>http://musicshrink.com/2011/05/09/today-artists-must-apply-their-creativity-to-revenue-as-well-as-music/#comments</comments>
		<pubDate>Mon, 09 May 2011 15:55:59 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Band Merchandise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[Damian Kulash]]></category>
		<category><![CDATA[Jr.]]></category>
		<category><![CDATA[OK GO]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=509</guid>
		<description><![CDATA[...apply your creativity to all areas of your career to generate new paths of income.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_515" class="wp-caption alignleft" style="width: 230px"><img src="http://musicshrink.com/wp-content/uploads/2011/05/786-220x300.jpg" alt="Tie.  Rock differentiator." title="Damian Kulash, Jr. OK GO" width="220" height="300" class="size-medium wp-image-515" /><p class="wp-caption-text">Tie.  Rock differentiator.</p></div>Damian Kulash Jr. of <a href="http://www.okgo.net/">OK Go</a> noted in a recent Wall Street Journal article, the taboo that once surrounded licensing your music for uses in commercials, tv shows, or, to a lesser extent, films, no longer exists.   Read his insightful perspective here and note his examples of how bands are rethinking where their value lies with fans.  In short, apply your creativity to all areas of your career to generate new paths of income.</p>
<p><strong>The New Rock-Star Paradigm.</strong></p>
<p><strong><a href="http://online.wsj.com/article/SB10001424052748703727804576017592259031536.html">Succeeding in the music business isn&#8217;t just about selling albums anymore. The lead singer of OK Go on how to make it without a record label (treadmill videos help)</a></strong></p>
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		</item>
		<item>
		<title>Death Metal Vocalist Tip of the Day</title>
		<link>http://musicshrink.com/2011/04/29/death-metal-vocalist-tip-of-the-day/</link>
		<comments>http://musicshrink.com/2011/04/29/death-metal-vocalist-tip-of-the-day/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 17:01:00 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Odds & Ends]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=502</guid>
		<description><![CDATA[Even in Death Metal, pitch is everything:
Death Metal Vocal Exercises
]]></description>
			<content:encoded><![CDATA[<p>Even in <a href="https://secure.wikimedia.org/wikipedia/en/wiki/Death_metal">Death Metal</a>, pitch is everything:</p>
<p><a href="http://www.youtube.com/watch?v=5gUcnUjhRX0&#038;feature=player_embedded">Death Metal Vocal Exercises</a></p>
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		<title>Five Mistakes Songwriters Make Before Demoing Their Songs (and how to avoid them)</title>
		<link>http://musicshrink.com/2011/04/20/five-mistakes-songwriters-make-before-demoing-their-songs-and-how-to-avoid-them/</link>
		<comments>http://musicshrink.com/2011/04/20/five-mistakes-songwriters-make-before-demoing-their-songs-and-how-to-avoid-them/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:07:02 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Music Production]]></category>
		<category><![CDATA[Song writing]]></category>
		<category><![CDATA[BMI]]></category>
		<category><![CDATA[Cliff Goldmacher]]></category>
		<category><![CDATA[performance rights]]></category>
		<category><![CDATA[Song demos]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=492</guid>
		<description><![CDATA[BMI, the performance rights organization, just published some very useful tips for your songwriting process.  Follow these suggestions and your demos can greatly improve.
The author is Cliff Goldmacher.  He is a songwriter, producer, session musician, engineer, author and owner of recording studios in Nashville, TN and Sonoma, CA. Cliff’s site, http://www.EducatedSongwriter.com, is full [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bmi.com/about/">BMI</a>, the <a href="http://www.iamusic.com/articles/performing-rights.html">performance rights</a> organization, just published some very useful tips for your songwriting process.  <a href="http://www.bmi.com/news/entry/551287">Follow these suggestions</a> and your demos can greatly improve.</p>
<p>The author is <a href="http://www.cliffgoldmacher.com/">Cliff Goldmacher</a>.  He is a songwriter, producer, session musician, engineer, author and owner of recording studios in Nashville, TN and Sonoma, CA. Cliff’s site, http://www.EducatedSongwriter.com, is full of resources for the aspiring songwriter and his company, http://www.NashvilleStudioLive.com, provides songwriters outside of Nashville with virtual access to Nashville’s best session musicians and singers for their songwriting demos.</p>
<p>You can download a free sample of Cliff’s eBook <a href="http://www.EducatedSongwriter.com/ebook">“The Songwriter’s Guide To Recording Professional Demos”</a> </p>
<p><a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="TheMusicShrink" data-related="MintyFreshRec:indie music label">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script></p>
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		<item>
		<title>Good On Ya!  Australians Support Music.</title>
		<link>http://musicshrink.com/2011/04/12/good-on-ya-australian-music-fans-support-their-artists/</link>
		<comments>http://musicshrink.com/2011/04/12/good-on-ya-australian-music-fans-support-their-artists/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 21:28:29 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[digital downloads]]></category>
		<category><![CDATA[gizmodo]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=478</guid>
		<description><![CDATA[According to this interesting Gizmodo article,  Australia is one of the few markets where digital music sales have made up for the loss in CD sales.   Yes, music fans there are paying for their downloaded music.  Nice!
Would you say Aussies are more honest than the rest of the world, or do [...]]]></description>
			<content:encoded><![CDATA[<p>According to this interesting Gizmodo <a href="http://www.gizmodo.com.au/2011/04/australia-holy-grail-territory-for-music-industry/">article</a>,  Australia is one of the few markets where digital music sales have made up for the loss in CD sales.   Yes, music fans there are paying for their downloaded music.  Nice!</p>
<p>Would you say Aussies are more honest than the rest of the world, or do they simply appreciate the value of music the most?  Either way you gotta love them for it.</p>
<p>                                                                               <img src="http://musicshrink.com/wp-content/uploads/2011/04/Film_walkabout-300x180.jpg" alt="Film_walkabout" title="Film_walkabout" width="300" height="180" class="aligncenter size-medium wp-image-488" /></p>
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		<item>
		<title>Rebecca Black&#8217;s Song Friday, $, and You</title>
		<link>http://musicshrink.com/2011/04/08/rebecca-blacks-song-friday-and-you/</link>
		<comments>http://musicshrink.com/2011/04/08/rebecca-blacks-song-friday-and-you/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 15:11:10 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[All Music Guide]]></category>
		<category><![CDATA[Friday]]></category>
		<category><![CDATA[Friday song]]></category>
		<category><![CDATA[rebecca black]]></category>
		<category><![CDATA[Stephen Colbert]]></category>
		<category><![CDATA[The Roots]]></category>
		<category><![CDATA[you tube]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=474</guid>
		<description><![CDATA[The saga of junior high school girl Rebecca Black and her inadvertent YouTube smash &#8220;Friday&#8221; is a lesson in both vanity production deals and how behaviors can change when income appears.  Spinme.com details it very nicely here.
The performance royalties from the recent (and hilarious) national broadcast of Stephen Colbert&#8217;s version of Friday, accompanied by [...]]]></description>
			<content:encoded><![CDATA[<p>The saga of junior high school girl Rebecca Black and her inadvertent <a href="http://www.youtube.com/watch?v=CD2LRROpph0">YouTube smash &#8220;Friday&#8221;</a> is a lesson in both vanity production deals and how behaviors can change when income appears.  Spinme.com details it very nicely<a href="http://spinme.com/"> here.</a></p>
<p>The <a href="http://entertainment.howstuffworks.com/music-royalties7.htm">performance royalties</a> from the recent (and hilarious) national broadcast of <a href="http://www.latenightwithjimmyfallon.com/video/Stephen-Colbert-Sings-Friday-with-The-Roots-4111/1317553">Stephen Colbert&#8217;s version of Friday</a>, accompanied by <a href="http://www.allmusic.com/artist/the-roots-p168531">The Roots</a>  generated thousands of dollars in income.  The question now apparently is, &#8220;for whom?&#8221;  </p>
<p>Lesson in short:  never sign something you don&#8217;t understand.</p>
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		<title>With 14million MySpace bands, can you create a unique band name that you like?</title>
		<link>http://musicshrink.com/2011/04/05/with-14million-myspace-bands-can-you-create-a-unique-band-name/</link>
		<comments>http://musicshrink.com/2011/04/05/with-14million-myspace-bands-can-you-create-a-unique-band-name/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 17:15:03 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Odds & Ends]]></category>
		<category><![CDATA[band names]]></category>
		<category><![CDATA[chicago tribune]]></category>
		<category><![CDATA[mark caro]]></category>
		<category><![CDATA[myspace]]></category>

		<guid isPermaLink="false">http://musicshrink.com/?p=458</guid>
		<description><![CDATA[the challenges of coming up with a unique band name these days.]]></description>
			<content:encoded><![CDATA[<p><img src="http://musicshrink.com/wp-content/uploads/2011/04/stand-out-in-the-crowd-300x300.jpg" alt="stand-out-in-the-crowd-300x300" title="stand-out-in-the-crowd-300x300" width="300" height="300" class="aligncenter size-full wp-image-465" /></p>
<p>I spoke recently with <a href="http://bio.tribune.com/MarkCaro">Mark Caro</a>, a writer for The Chicago Tribune and friend, for an article he wrote about the challenges of coming up with a unique band name these days.  He also noted that <a href="http://www.myspace.com/mintyfreshrecords">MySpace</a> now has over 14 million bands!  Read it <a href="http://www.chicagotribune.com/entertainment/ct-live-0405-caro-band-names-20110404,0,2912273.story">here.</a></p>
<p>Was it easy to come up with a name for your band?  Were you able to go with your first choice or was it already taken?  Any tips for new bands?</p>
<p>Btw, if you are looking for good summer read, check out Mark&#8217;s engaging book <a href="http://www.amazon.com/Foie-Gras-Wars-000-Year-Old-Delicacy/dp/1416556680">&#8220;The Foie Gras Wars: How a 5,000-Year-Old Delicacy Inspired the World&#8217;s Fiercest Food Fight&#8221;</a> (Simon &#038; Schuster)</p>
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		<title>Connecting with Fans:  Teachings of Trent Reznor</title>
		<link>http://musicshrink.com/2011/03/30/connecting-with-fans-teachings-of-trent-reznor/</link>
		<comments>http://musicshrink.com/2011/03/30/connecting-with-fans-teachings-of-trent-reznor/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 19:52:49 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Atticus Ross]]></category>
		<category><![CDATA[Bas Grassmayer]]></category>
		<category><![CDATA[David Fincher]]></category>
		<category><![CDATA[mike masnick]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[Nine Inch Nails]]></category>
		<category><![CDATA[The Hypebot]]></category>
		<category><![CDATA[The Social Network]]></category>
		<category><![CDATA[Trent Reznor]]></category>

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		<description><![CDATA[What few people understand is the how Reznor dedicates the same level of creative genius and discipline to create connections with NIN fans in ways that delight and inspire loyalty.]]></description>
			<content:encoded><![CDATA[<p>The talent of <a href="https://twitter.com/trent_reznor">Trent Reznor </a>is widely recognized live on stage, where his putting-it-all-on-the-line musicianship and intensity is legendary.  In the studio his dark, often synth driven hooks inevitably hammer into the psyche of millions of dedicated <a href="http://www.nin.com/">Nine Inch Nails</a> fans and just last month he and <a href="http://www.youtube.com/watch?v=GYo1tSM2qh0">Atticus Ross </a>won the Oscar for original music score at the 83rd Academy Awards for their work on the <a href="http://www.imdb.com/name/nm0000399/">David Fincher</a> directed film <a href="http://www.youtube.com/watch?v=lB95KLmpLR4">&#8220;The Social Network.&#8221;<br />
</a><br />
What few people understand is the how Reznor dedicates the same level of creative genius and discipline to create connections with NIN fans in ways that delight and inspire loyalty.  </p>
<p><a href="https://twitter.com/#!/mmasnick">Mike Masnick</a>, the Editor of <a href="http://www.techdirt.com/">Techdirt Blog,</a> gets it, and <a href="www.youtube.com/watch?v=Njuo1puB1lg">here</a> he provides very useful insight about the marketing the Trent Reznor does so well.  There is so much you can learn by checking this out.  Hope it helps.</p>
<p>Bas Grassmayer brought this to our attention via <a href="http://www.hypebot.com/hypebot/2011/03/the-ecosystem-introducing-non-linear-music-marketing-for-the-digital-age.html?utm_source=feedblitz&#038;utm_medium=FeedBlitzEmail&#038;utm_campaign=0&#038;utm_content=395530">HYPEBOT</a>, another trove of great band career info.</p>
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		<title>Five Tips for International Bands that want to succeed in the US</title>
		<link>http://musicshrink.com/2011/03/16/five-tips-for-international-bands-that-want-to-succeed-in-the-us/</link>
		<comments>http://musicshrink.com/2011/03/16/five-tips-for-international-bands-that-want-to-succeed-in-the-us/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 04:27:39 +0000</pubDate>
		<dc:creator>Jim Powers</dc:creator>
				<category><![CDATA[Band Merchandise]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[1.	Tour. Tour. Tour.  Then tour some more.  Ideally, you will want to spend two to four weeks here, playing live most nights. It is hard to believe how huge the US is until you’ve hit the road here, and its essential to play different regions of the country to reach all the people [...]]]></description>
			<content:encoded><![CDATA[<p><strong>1.	Tour. Tour. Tour.  Then tour some more. </strong> Ideally, you will want to spend two to four weeks here, playing live most nights. It is hard to believe how huge the US is until you’ve hit the road here, and its essential to play different regions of the country to reach all the people who may be into your music.</p>
<p>Here are cities generally good for your first tour, based on population, media coverage, strength of support for live music, and routing:</p>
<p>New York<br />
Boston<br />
Chicago<br />
Minneapolis<br />
Denver<br />
Seattle<br />
Portland<br />
San Francisco<br />
Los Angeles<br />
Phoenix<br />
Austin<br />
New Orleans<br />
Atlanta<br />
Washington DC<br />
Philadelphia</p>
<p>The above list is by no means comprehensive.  If a city not listed is playing  your music on a radio station, or if it has fans living there that can put your band up for the night add it too.</p>
<p><strong>2.	Record some lyrics in English.</strong>  Most of the population can’t understand anything else. While there is the occasional non-English song that catches on, it is a rare event here. You might get some specialty play on college or public radio, but commercial radio for the most part won’t play it.  Even just having the chorus in English gives people imagery or phrasing they can react too.</p>
<p><strong>3.	Find someone to represent your music to film, television shows, and commercials here. </strong> For better or worse, these are the most economical ways of getting your music heard by the most people.  Hundreds of thousands, perhaps millions of people will hear your music, and you get paid.  You can then apply this money towards your tour!  (See point 1.)  There are many small companies that do this.  Drop us a line if you want more info.</p>
<p><strong>4.	Make sure you have music and <a href="http://americanapparel.net/wholesaleresources/">t-shirts</a> to sell</strong>.  This is crucial.  Aside from the fact that income from these sales can help with your expenses on the road, you need to provide people with something to remember your band by after you have left. It is the sharing of this music and images that spurs talk about your band.   This plants the seeds of awareness about your music that can lead to a bigger audience and more well-attended shows in the future.</p>
<p><strong>5.	Buy most of your touring gear when you arrive in the States</strong> before you’re first concert date, then resell it before you leave, or rent a storage space if you will be back in the US soon.  This can help you save a lot of money on rental gear and overseas transport.  With <a href="http://www.craigslist.org/about/sites">Craigslist</a> and other music sites, it is very easy to buy and sell the gear you need almost wherever you are.</p>
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