Apply Your Creativity to Revenue as well as Music.
Tie. Rock differentiator.
Damian Kulash Jr. of
OK Go noted in a recent Wall Street Journal article, the taboo that once surrounded licensing your music for uses in commercials, tv shows, or, to a lesser extent, films, no longer exists. Read his insightful perspective here and note his examples of how bands are rethinking where their value lies with fans. In short, apply your creativity to all areas of your career to generate new paths of income.
The New Rock-Star Paradigm.
Succeeding in the music business isn’t just about selling albums anymore. The lead singer of OK Go on how to make it without a record label (treadmill videos help)
Tags: Damian Kulash, Jr., OK GO, Wall Street Journal
This entry was posted on Monday, May 9th, 2011 at 9:55 am and is filed under Band Merchandise, Marketing, Odds & Ends.
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