Be your own A&R.
In today’s world, everyone creates. With A&R execs becoming relics of the past, it’s up to a microcosm of taste-makers and local communities to point out the good stuff amidst a sonic avalanche of mediocrity.
The good news is that moving your career forward isn’t dependent on the subjective whims of a few gatekeepers. While this means you have to work harder than ever to make yourself known, at least it’s now up to you.
Journalist Paul Rogers sums up the current situation well in his excellent LA Weekly article: A&R Starmakers: The Vanishing Gatekeepers.
Tags: A&R