Market your music with coordination.
Between writing songs, recording music, touring, paying bills, and day-to-day responsibilities, you can be on an endless wheel of activity. Sometimes it is easy to get in the habit of throwing out random elements of your work out to the public when time permits. One week it’s a new song. A month later, you complete your bio and forward it to a college radio station. Weeks after that, you send a song to popular music blog on a whim because you have created something you and the band are excited about.
Flickr image from user, hotdiggitydogs
When it comes to marketing your music, stop and think about the various marketing elements you’ve created in terms of when you will use them, and how they can be most useful. By controlling the timing of when you release information in a particular market to enable it to hit in a focused manner, you give yourself a better chance of being remembered by people.
If you are going to play in a new town, have the college radio station be receiving your music about the same time as the local music critic or hipster blog site. Have your posters posted at the club or around town by local fans at the same time these other activities are going on. An isolated single play of your music on a radio station may well be forgotten by someone listening in their car. Your song playing on the same station while the driver notices a poster on a building with your band’s name and graphics on it the same day, followed by their spotting your record review on a music website that evening, has a much greater likelihood of getting your band on that person’s radar. These elements would not have the same power if they each occurred months apart.
Timely, coordinated marketing efforts strengthen each other, and increase the impression of your band among the public consciousness.
Tags: Marketing